If your goal is to sell a product, choose an audience of previous purchasers. If you want to grow brand recognition, choose an audience of website visitors or people who have liked your Facebook Page. You want to choose a base audience that best suits your objectives. Facebook will match your list to real Facebook profiles, which is how they can track the demographic data. There are several different types of Custom Audiences that can be created, such as customer lists from a file as well as lists based on actions tracked online such as website traffic, app activity, and Facebook Page engagement. To utilize Audience Insights, you must first have audiences created on Facebook.
To create audiences, go to the “Audiences” tab under “Assets” in the main menu of Facebook Ads Manager. By pinpointing your customers’ common traits, you can use Facebook’s in-depth targeting options to gain new customers without depleting your budget on too broad of an audience.
This tool gives valuable insights into which demographic identifiers make up your current customers. With all the targeting options, how do you know you’ve chosen the right audience to grow your business and achieve your goals?įacebook’s Audience Insights is the answer.
Facebook is an extremely powerful advertising platform because it offers a vast array of targeting options that enable you to advertise to your exact target audience.
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